I think that the aesthetics, ease of use and stability of this website is enough, but apple went above and beyond with their animations and 3d models of nearly every one of their products which is what makes this website a truly phenomanol experience. The color scheming is similar throughout to help focus and draw attention to the amazing animations (which happens to be the product that they are trying to sell)
Reasons This is one of the best Sites ever developed
The amazing scroll reactive animations
It is a stable but yet impressive site
The website is easy to use
This website is very seamless and has the same theme throughout